We should recognize the different groups of people who are involved in this process.
2A Rights Advocates: This is generally us. People who believe 2A rights are sacred and should not be compromised.
Gun Control Advocates: These folks actually believe gun restrictions save lives and reduce crime.
Sociopath Gun Grabbers: Scary people who want to disarm the public to render them powerless.
Politically Motivated Officials: PMO's will take almost any position depending on polls and party lines. Some call these people "realists". Generally malleable, this group can be predictable and useful depending on deal making possibilities and opinion polls.
Silent Majority/Middle America: Thought to be mostly extinct, this group continues to exist despite mainstream media reports. These folks are mostly concerned about putting food on the table, educating their children, and paying the rent or mortgage. Individual members may or may not feel strongly about guns, but for the most part they don't participate in the debate. They identify with those they consider to be capable and decent, and they value what they consider to be common sense solutions. PMO's mostly pander to their own tribe, but the SM/MA group can make or break a PMO and, therefore, the SM/MA are feared if awakened like a sleeping giant. If you're running for POTUS, you want the support of the SM/MA.
The first 3 groups are entrenched. They key, IMO, is to focus on the the last 2 groups, which requires the special talents of lobbyists and political operatives.