In a word, overhaul......
A big "howdy" speech would be great, of course it would include promises of no-one losing their jobs and blah, blah, blah feel good stuff. Emphasizing Sturm Ruger's rich history in the American Firearms Industry. Followed up with promises of a brighter tomorrow.
Then I'd review the financial and sales records for the past two years and see what models were actually profitable. Find out who's got the big salaries and who's calling the shots in manufacturing, development, sales.
Revamp the product line. Probably break it down like this:
1. cowboy action
2. hunting/sporting/target
3. defensive weapons/law enforcement
Get rid of models that don't sell and improve weapons that could be better sellers. Sales staff would either hate or love me. Manufacturing would love me. New Marketing Director, then they would love me.
And oh yeah, maximize magazine capacities on every firearm. Give away free stuff with fierarms purchase (i.e., t-shirts, nra memberships, earmuffs, shooting glasses, knives, free ammo, Camp Perry tickets, etc.) Advertise on outdoor channels and during tv-shows like COPS, Law & Order, CSI, CSI Miami, CSI New York, CSI Hoboken, Lifetime, Oprah Winfrey, ER, Will and Grace, Survivor. SPonsor highschool shooting teams with rifles, apparel, gear. Sponsor the SWAT competitions in Orlando, Florida and a whold bunch of other fun stuff like that...Marketing.
Drastically reduce the "special edition" firearms.
Make a 1911
Make a .308 semi-auto
Make a .308 "precision sniper rifle"
Make an AR/AK/Mini-14 hybrid mutant
Make a .50 caliber rifle
When is my interview?