Interesting. I saw it in the latest Lee catalogue and thought 'Geez, they are re-inventing their small press line to get folks to spend more money', but after watching the videos it appears to save time.
Only issue I can see is you have to clean and lube cases, deprime and size, then clean cases again (to get the primer pocket clean)...unless y'all are running them dirty. Presently, I hand deprime and clean, then lube and resize...but my little Frankford Arsenal hand deprimer is getting a real workout.
Many years ago, I didn't worry about ugly tarnished brass. Maybe it's a getting old thing when bling becomes pleasing enough to add a little work to the process.
Before I got the APP I discovered wet tumbling and the resulting bling was just awesome to my eyes. But using one really requires depriming first. You can do that before you size with a Lee dedicated deprimer....and I did that one at a time to prep for wet tumbling in my Rock Chucker.......I speeded that up a little by adding a case kicker.
Enter the APP....wow! ......I never thought of using a case feeder on a single station press, but when I saw it work in Lee's vids, and when I saw the price was less than $100, I ordered one. Perfect out of the box? Not bad, but it was easy to tweak it to near perfect. What's really nice is that I don't have to spend a lot of time making the APP change calibers or even processes.......it IS a brass and bullet "Processing Press".......and with the case/bullet feeder added, it becomes "Automated" somewhat.
As for lubing, I only lube to size, but that's long after I'm through "processing" it on the APP and trimming it on my trimmer. Then I size on the progressive with shiny new blinged brass. This is what my 7.62 LC brass looks like, trimmed and ready for the progressive.....
I just wipe off excess lube....some, very successfully, run their finished and loaded ammo for 15 minutes in a dry tumbler full of clean untreated corncob.....my batches never get bigger than you see here so I don't bother. Best $80 I ever spent on the hobby.
I swage with it now too......who ever heard of a swager with a case feeder......unless you have a Dillon 1050.....but forget about fast caliber change with that....or keeping some of your money for other things.
If you can resist depriming and wet tumbling these 500 cases pictured below, in 2 1/2 hours, you're really a tuff nut.
Want to make it 1000? Just add thirty more minutes probably....maybe less. My second video in this thread was depriming crimped LC brass.....so factory brass isn't much slower than the first video just feeding brass.