Zak Smith
Member
We can all disagree on whether or not we "like" MAP, but we should be able to agree on what it is and its effects.
Monkeyleg, I think your arguments have some merit for online sales, however...
Monkeyleg, I think your arguments have some merit for online sales, however...
dogtown tom is right about this point, IMO. MAP prevents undermining and losing segments of the channel that do not sell high enough volume to get the super-tier-0 invoice price that the big high-volume dealers. Having product available in retail stores is valuable so customers can see your product, but if there's no margin, or he can't get close to online prices, the store owner will just drop the product altogether. The same argument can be extended to online dealers where there is little differentiation based on reputation.How does setting a price give the widest exposure?