The point I'm trying to make with all of this, is in order to introduce social change of any magnitude (particularly one with civil liberties impact that could result in violence), the change must be proceeded with an effective propaganda campaign.
The NRA has not been effective in their propaganda campaign.
They are currently viewed by the masses as an insensitive group which attempts to buy power through campaign contributions and other methods. As an example, they bring the daughter of the president in to play, in their latest media message. One thing I've learned as a father is you don't mess with a guy's daughter. It's one thing to go after the man making the decisions. But to toss his daughter in the limelight, that's not going to go over well, anywhere.
Just as their initial message of "Arm the Schools" (something which was hotly debated on this very board, and MANY of us disagreed with) was received with hostility by the mainstream, so will this. Arming the schools, while ONE step, can't be the only reasonable step. From the anti-gunner's perspective you're putting a man with a pistol up against potential bad guys armed with "assault rifles" with hundreds of rounds of "armor piercing" ammunition in "high capacity clips", wearing "body armor", who have the tactical element of both surprise and superior firepower. A single armed guard isn't going to do diddly squat against even ONE aggressor with a high powered rifle, regardless of type or configuration. The aggressor has the initiative. The defender loses.
People aren't dumb. But the NRA has acted so, and delivered a message that has not been received well by the general public; and even the most staunch pro-gun advocates (like me) are grimacing whenever Pierre opens his mouth to talk now. Every he does, the media has a feeding frenzy.
The propaganda machine on the other side has been effectively following a sound strategy:
#1 marginalize or humiliate the primary opponent (NRA) in every way possible
#2 demand answers for why we need "military style weapons", and dismantle that argument by calling us lunatics when we give the ONLY possible answer (defense of way of life against tyranny).
#3 pull the heartstrings so the unconcerned at least pay attention for a few seconds, to sway the moderates to their side.
#4 call out the most antagonistic gun proponents in to the public light to tear them, and their arguments, down on national news programs
#5 affiliate gun owners by equating them with seditionists, hillbillies, rednecks, or any other offensive stereotype they can. The idea is to tarnish the perspective of gun owners, causing "hunters" and "sportsman" to distance themselves and form a "new mainstream." (I've been called so many offensive names in the last month, debating gun issues, that I've lost track of all the variations.)
#6 expound upon our "gun craze" by covering the buying panic - a situation of our own causing. Prediction: Pretty soon you'll hear about bloodthirsty American gun owners hoarding so much ammunition the police can't even TRAIN their people for this new "school defense response training program" the President has ordered. (I checked SG last night, they're backordered on 223 PMC ammo until MAY. The massive volume of standing backorders has them *5 months back* already.
#7 We have no way to go on the offensive, from a propaganda perspective, without bouncing off the "shield of children" arrayed around the anti-gun community. Anything we say? Bloodthirsty. Anything we do? Bloodthirsty. Any justification we offer? Paranoid, bloodthirsty.
Adolph Hitler had a certain propaganda minister in the Third Reich, went by the name of Dr. Joseph Goebbels. I have Dr. Goebbels diaries in my library, at least, what survived the war. About a year ago I made a significant study of that text, along with Speer, and others. It was gut-wrenching work, delving in to the minds of madmen. Brilliant madmen. Genius in their methods.
In those diaries, combined with an historical understanding of the period, a startling realization hit me with absolute clarity. He who controls the press, controls the truth, because they control the message the people hear. While the government doesn't control the press directly, the "left's" influence on the media is undeniable, as is their slant on the media coverage. (Have you read or seen ONE article on gun control that doesn't mention Sandy Hook in the last month?)
“Whoever can conquer the street will one day conquer the state, for every form of power politics and any dictatorship-run state has its roots in the street.”
Orwell saw this, as well, in his version of a dark utopia. In Nineteen Eighty-Four the population was controlled via through two primary angles; constant fear, and control of information. While Orwell was misguided in his overall vision (to a significant degree, by his own later admission in hindsight), he was spot on with propaganda's role.
They spread the FEAR of guns. Vilify the gun owners as heartless, or lunatics fearing a tyrannical government takeover. Vilify the weapons themselves. Evoke an emotional response by flooding images of black rifles coupled with the words that strike fear in to people.
And they control the information flow in all primary news sources, by both being most vocal, and being emotional, and mitigating any opposition. They use comedy and belittlement and degradation and outright lies to slam our message while standing on the fortress of "FOR. THE. CHILDREN." They bring the easiest targets on TV to dismantle. And they're winning in the battle to get the message out.
That's a tough combo to fight.