I see this coming from three directions.
Those people who grew up around guns, usually in rural areas, were exposed to .22LR rifles, shotguns, and full power rifles, probably in that order of popularity...followed by .22LR handguns and then centerfire handguns. The .22 rifle is great to learn on and fun and all, but is isn't a very flashy tool, etc etc. You always reach for what is more 'exotic'. I've seen guys who were in the military express interest in trying the lever action 30-30 rifle, SKS, AK, etc rather than the AR-15, becaue they have 'been there done that'
TV and movies generally have a very unrealistic bent on how easy it is to shoot car tires, immediately stop a badguy, etc etc, with a handgun. First person shooters seem to glorify the spray and pray, although usually with a 9mm SMG or some rotary barrel fictious lead sprayer. People who don't have exposure to firearms in their general life get exposure then interested in guns from these angles, and they color their perception when the idea of going to a range and firing a real gun comes up...and it colors their perception when they decide to buy their first gun. People don't realize that a rifle is 10X a handgun in every single catagory except concealability and ease of all hands free carry.
People who have grown up around rifles generally have spots to shoot them, because they are rural or have connetions to long time hunting spot even if they are city folk etc. During the 30s grandpa wouldn't have continued to own a rifle if it wasn't useful, and there wasn't space to use it, and fathers teach sons who teach their sons, etc etc, so most guys who have rifles don't NEED to go to ranges, and guys who don't have the space to shoot rifles gravitate to handguns
and that is why you see more handguns at the range. Handguns are more exotic to those of us who grew up with guns, Handguns are 'the thing' for those of us introduced through movies and games, and Handguns are what the demographic of those gun owners who need ranges posess.
Those people who grew up around guns, usually in rural areas, were exposed to .22LR rifles, shotguns, and full power rifles, probably in that order of popularity...followed by .22LR handguns and then centerfire handguns. The .22 rifle is great to learn on and fun and all, but is isn't a very flashy tool, etc etc. You always reach for what is more 'exotic'. I've seen guys who were in the military express interest in trying the lever action 30-30 rifle, SKS, AK, etc rather than the AR-15, becaue they have 'been there done that'
TV and movies generally have a very unrealistic bent on how easy it is to shoot car tires, immediately stop a badguy, etc etc, with a handgun. First person shooters seem to glorify the spray and pray, although usually with a 9mm SMG or some rotary barrel fictious lead sprayer. People who don't have exposure to firearms in their general life get exposure then interested in guns from these angles, and they color their perception when the idea of going to a range and firing a real gun comes up...and it colors their perception when they decide to buy their first gun. People don't realize that a rifle is 10X a handgun in every single catagory except concealability and ease of all hands free carry.
People who have grown up around rifles generally have spots to shoot them, because they are rural or have connetions to long time hunting spot even if they are city folk etc. During the 30s grandpa wouldn't have continued to own a rifle if it wasn't useful, and there wasn't space to use it, and fathers teach sons who teach their sons, etc etc, so most guys who have rifles don't NEED to go to ranges, and guys who don't have the space to shoot rifles gravitate to handguns
and that is why you see more handguns at the range. Handguns are more exotic to those of us who grew up with guns, Handguns are 'the thing' for those of us introduced through movies and games, and Handguns are what the demographic of those gun owners who need ranges posess.