Went into one gun shop here locally when I was shopping for a new gun and no one gave me the time of day in spite of the fact that I tried every rental in their case, which would indicate to me, if I'd been on the other side of the counter, that the person was shopping.
What I like best about the LGS I frequent regularly:
1) When I walk in the door, they greet me by name, even if they're busy.
2) VERY affordable prices on everything (new, used, ammo, accessories, range time, etc.)
3) They didn't push the Walther PK380 or a revolver on me just because I'm a girl
4) When one of them gets a new toy, I get a text or call saying "come see what I got and shoot it!" Love that!