Yes, looks matter to some folks. Looks matter A LOT to some folks. But I don't understand why other folks feel the need to be condescending about it, or why one would assume that looks are the ONLY thing that matters. Physical appearance obviously matters a lot to me. I am a hopeless romantic and that has a dramatic effect on my passion for firearms. Otherwise I wouldn't love engraving, color case hardening, fancy wood, ivory, and hand-built goodness. Suffice to say that it matters to everyone who pays for Turnbull's work. Believe it or not, it is possible to have everything. My custom .500 is engraved, stocked in ivory and sports fancy finishes to make it beautiful. However, the chambering makes effective on game up to and including elephant. The custom fitted stocks make it comfortable to shoot. The post front sight gives me an excellent sight picture. The linebored cylinder, premium Pac-Nor barrel, blocked action and minimum spec chambers make it accurate. The crisp 2lb trigger allows me to shoot it accurately. The crescent ejector allows me to eject empties more quickly. The smooth action allows me to cock it more quickly. The free-spin cylinder allows me to untie the gun if a bullet jumps crimp. The custom basepin allows easy withdrawal with sweaty hands. Even the carbona blue finish is more durable than more modern bluing. So for the life of me, I cannot understand why one would assume that a beautiful firearm is not also functional, if not MORE functional than something plainer. I have a theory.....