What should I do here? FFL scratched my Gold Cup.

[g.willikers]

I overlook small marks knowing that in a year or two normal wear and tear will be much worse and the original marks will be unnoticeable

In my case, it's more like months.
It seems like if it gets close enough to rub against a barricade, or gets laid down on a bench, that's the one with the rusty nail sticking out of it.

 

[Sunray]

You'd have to prove negligence to claim compensation. And hire a lawyer. Decent of the guy to make you happy.
"...Now I want a Gold Cup..." Series 70 Government with a match barrel and trigger job. Same thing.

 

[dogtown tom]

SSN Vet The problem is that Colt puts a bunch of crap in the plastic case and the convoluted foam doesn't adequately prevent it from migrating inside the packaging.

It's not just Colt.
Glock, S&W, SIG and many others put little thought into how they design a box.

It's heartbreaking to open up a box to find assorted screwdrivers, magazines, padlocks, etc that have been haphazardly placed next to a beautiful gun and during shipping have been bouncing around on the gun.

 

[wojownik]

With only one exception, every single Cold that I have gotten has some little nick in it from the assorted crapola in the box.

The only exception was my WW1 O1911 Colt reissue - which was individuallly wrapped in wax paper, in a box, within a box, within a box. And that is only a partial exception since it did come with a blemish, but that was from the factory is in before they put it in a box. Geez. Out of idle curiosity, I contacted the Colt Custom Shop about fixing it. They cited and insane number of months to turn around the piece, so I decided just to live with it.

 

[DWebb]

Might have missed somebody else mentioning this possibility: the FFL wanted pic's for advertising and placed the magazine over the already worn spot to hide it.