I think I'd like to own Ruger.
First thing of all, it is probably the healthiest of the American manufacturers, with a cool logo that can be better exploited.
1. Open the Ruger Custom Shop. Just about anything the customer wants will be done for the right price or we'll refer them to Bowen or an autopistol shop we will financially help become a name with our auto line.
2. Hire some Italian design engineers as consultants from MV Augusta, the exotic motorcycle maker, to get their insights into making the exterior of the Ruger autopistol line look attractive. They wouldn't be allowed to meddle with the tank like toughness of the actual system, I just want someone who knows what decent curves and lines look like. First move would be to get controls off of the slides and onto the frames where they belong. Full cap mags would be pushed for in the current Congress because some honest people want and need more than 10 rounds. Introduce compacts and subcompact autos.
3. Offer a full line of snubbie SP-101s in blue and stainless. Make one in .44 Special if it is possible to jam into SP-101-ish dimensions. Improve the blueing to old Colt or S&W standards since neither of the competitors do decent blueing on a regular basis anymore and Ruger rarely does.
4. Offer the GP-100 down to 2.5 inch barrels and up to 8 3/8. Offer a decent blueing job on the carbon steel ones and improve the triggers from the factory. Offer an extra shot cylinder like S&W. Support a factory team in every shooting discipline that a Ruger can compete in.
5. There'd be a GP-200 carry revolver in .44mag/special in a range of barrel lengths.
6. The single action line would remain largely untouched except for maybe going into all of the non-standard big bores through the Custom Shop. The Super Redhawk would also be massaged by the exterior design consultants.
7. Make a 1911 of decent manufacture to go to head to head with anyone. Undercut them all on price by using Ruger's world famous casting facilities and get the pistol into the $400 range for a completely customizeable American made Mil-spec. If you want more than that, go ala carte at the Custom Shop or get your own gunsmith. Like the rest of Ruger's products, it'd be no questions asked if it failed.
8. Make the ranch rifle top drawer instead of a joke. Make a modern Garand, M1 Carbine, and M1A.
9. Make a line of tactical/field shotguns and go directly after Remington, Mossberg, and Winchester.
10. Kick the crap out of every anti-gun organization, legally and financially, that came into my sights. They'd all be immediately countersued for abuse of process and frivolity.