As I normally choose to carry a .380, I was very interested by this calibre. In particular, I was interested in the claims of reduced wall penetration (which I see as a good thing).
The thing that eventually pushed me away from this ammunition was the limited availability. While I have several boxes stockpiled, and several hundred bullets for reloading, I discovered that I just cannot plan on it being available.
As a comment, it is a hard bullet to reload. It is a very hard bullet and unless it is set in the case perfectly, and the case in great condition, it will crush the case instead of seating the bullet.