Do you want a hunting round or a personal defense round?
Remember when what became the 10mm Auto was originally envisioned as being an ideal alternative to the .45ACP, pushing a 200gr bullet at 1000fps? Then, Norma upped the velocity and the 10mm Norma resulted, leaving behind the original vision for the new round.
The .40 S&W actually holds to the original concept of the 10mm, but in a shorter case, allowing it to be sued in 9mm size frames. Both of these factors is why the .40 did so well as a LE round since its adoption in '90. Unfortunately, even as the guns were improved and better built to withstand a steady diet of the .40, not all shooters were necessarily "improved" at the same time. The 9mmP is easier for most shooters to control and use.
Of course, the route by which the .40 ended up seeing introduction was an interesting interlude, involving the combined efforts of S&W and Winchester when working with the FBI on a 10mm load somewhat closer to the original concept of the 10mm.
Personally, I rather wish the .41AE had managed to catch on. Not only could it be used to essentially duplicate the ballistics of the .41 Magnum Police load, but it was later found to be capable of seeing higher velocity loads. The rebated case may have prevented some of the major companies from wanting to seriously explore the fledgling caliber, but it would've made for some interesting caliber conversion options.
It's too bad the .41AE didn't get more backing from some of the major American gun and ammo companies, but the newer .40 S&W became the "winner" in that competition back then. If it had caught on, the .41AE might've eventually successfully occupied the niches of both the .40 S&W and the 10mm.