First a quick aside... I once had a job at the headquarters of an high-class cosmetic company. The lobby was spectacular - marble, leather - the receptionists were all young, female, glamorous and ravishingly beautiful. Once they found out that I was hired help rather than a customer, I was lead through the tradesman's entrance. Behind the lobby was cheap and old - like the back of any department store or supermarket. The employees weren't so well groomed or good looking. I was quite surprised at the difference but I realized that their company was in the image business. Literally they were all about presenting a beautiful facade to the world. One employee boasted to me that they sourced their ingredients from the cheapest places in asia wheras their customers paid top dollar for their 'quality' products. Really opened my eyes. Advertising, image, status seem to have more value than true quality these days.
For me, if a gun (or anything) is intended to be used then function must come first. Pure functionality has its own (real) aesthetic. However, if its function is simply to be looked at.....
I do reserve the right to be a hypocrite however because I could never buy a rifle with a synthetic stock even if it was functionally superior.