Interesting, I guess.
It weighs not quite what a pair of LCP's weigh, but only hold 1 more round of mag capacity.
It's of a similar size to some 9mm's.
Better sights than the LCP.
The only reason I finally bought a LCP was because of the diminutive size and reported reliability I'd heard from several LE owners/users ... and it fit inside some pockets (pocket-holstered) in which I couldn't carry one of my 5-shot J's.
It's noticeably lighter than my lightest J's (13.3oz), too.
I didn't find the felt recoil to be objectionable (not like some blow-back .380's I've used), but after 100 rounds of a mix of 102gr, 95gr & 90gr hollowpoint loads in my familiarization & qual session, it was starting to feel a bit snappy in my hand.
However, the small size which is an advantage for me is also a disadvantage to other folks with larger hands than mine. A friend of mine coulodn't get a good grip on the little pistol without the fingers of his hand interfering with each other while shooting the gun. A larger .380 would work much better for him, but for the size increase he'd rather remain with a 9mm.
I imagine Ruger will sell the new, larger .380.
After all, other large .380's still sell.
If I have to use a .380, though, I'll stick with something the overall size of the LCP or Bodyguard 380 (although I didn't choose the Bodyguard because I didn't need the integral laser).