MisterMike
Member
Definitely, they're watching. I'm a moderator on a BMW motorcycle board, and the folks from BMW frequently check in there. More accurately, most large companies hire someone to watch these things and distill the information for them. Most don't participate openly in the discussions because, as mentioned by someone above, they tend to become lightning rods for disgruntled customers . . . it generally turns into a no-win situation for the company.