D.B. Cooper
Member
- Joined
- Oct 2, 2016
- Messages
- 4,396
That isn't true. The markup/percentage/profit margin on firearms is actually quite low. It's much higher on ammo. (It's much, much higher on a lot of simple, trinket type stuff that is relatively low cost.)Simple capitalism they make more money if you buy a gun from them then if you buy ammo...
When I worked at a big box sporting goods store, I saw the prices we paid our distributor (RSR) and I saw the sell prices. I don't think I ever saw more than a $50 markup on anything. That's $50 on a $700 rifle. Less than 10%. Meanwhile, the golf shop was selling little 50¢ clips for golf bags for $3. A 600% markup, and they were flying out the door.
They probably also make a decent amount of money sending you ads and rewards points because they know you’ll come back If you have points or a coupon or something.
That's probably true.