Hadn't heard anything about this until I saw this post and looked up some info. It's a prime market segment and the pistol looks good. A really small polymer 9mm single stack is definately on my "will buy" list. I have to say though, that with the Kahr CW9 already at $370, Bersa is going to have a tough sell for me personally. Anything over $300 and I thin I'll personally end up going with the Kahr for this segment.
That said, their small .380's are already priced at $300 or slightly over, and you usually see a reduction in price with a move to polymer, so $300 or under might not be that unrealistic. Kel-tec is already competing at those price levels with more expensive US-based labor.