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I like it, but it seems like the second part could be misinterpreted as promoting a dog-eat-dog mentality. Maybe something like "it's up to you to make sure the outline is around your attacker."
Could I suggest the exact same words but overlaid on more of a concealed carry picture? The evil black rifle I think will subliminally turn off people who might be on the fence about self-defense. Maybe a person holding a snubbie revolver perhaps?
If the goal is to convert a fence-sitter, the black rifle might be a bit much. That's a big step - no gun to "Rambo's gun."
IMO, it's the exact mental self image projected by your poster that causes most would-be shooters to hesitate. She's not going to want others to see her as that woman, either.
i can see the idea of showing the black rifle as non-evil, but agree thats a big step for some people. i also think that a small revolver or maybe shotgun would work well for this text.
Might be a little too graphic but a cool poster might be 2 pics, one with a body on the floor w/ a chalk outline around it and a cell phone laying near an open hand. other pic of a woman with a pistol in one hand and a cell phonne in the other. Caption of "Which one would you rather be?"
I think the AR should stay. In order for it to be "de-evilified" it needs to be seen in the hands of, as Oleg says, "Jane Average," in her many visages. And it needs to be seen there often.
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