I'm convinced The President is a shill for the gun industry. Every time he opens his mouth gun sales soar. Dec. 2015, in anticipation of his new gun rules, was one of the largest gun sales months in the last 2 decades, with over 1.6 million guns sold. He is probably personally responsible for keeping several faltering gun companies alive. He's the man!
As far as targeting non licensed dealers, I saw an article where they mentioned the ATF would contact people who met certain parameters which included gun sale business cards, selling new guns still in their factory wrappings, and continuous sales on sites like Armslist, and enlighten them as to current law. If people are doing these things perhaps they really are in the business of selling guns.
This from an article in today's NY Times:
"Under his plan, the White House said, officials from the Bureau of Alcohol, Tobacco, Firearms and Explosives will begin contacting gun sellers to let them know of new standards to “clarify” who would be considered a regulated dealer — taking into account factors such as whether someone has a business card, uses a website or sells guns in their original packaging.
But there will be no set number for defining how many guns sold would make someone a “dealer” — a standard that some groups had pushed as essential to giving the changes more teeth. White House officials said someone could sell as few as one or two guns yet still be considered a dealer whose sales are subject to background checks.
The changes are particularly meant for online gun merchants, who often avoid conducting background checks despite making high-volume gun sales through websites like armslist.com."
Both parties are bitching and moaning about how horrible this is, they being politicians they're required by law to do so, but to me it's "much ado about nothing".