Dick's is most definitely anti.
They won't sell to out of state residents even if the purchase is legal.
Not sure if that's an "anti" position or just a CYA/laziness issue. Remember that in every sale they have to know and completely conform to the laws in the jurisdictions of both their state and the home state of the purchaser.
Now the ATF supplies FFLs with a big book of those laws, but consider that a big company like Dick's has to train their thousands of gun counter managers -- spread across 41 states (I checked) -- in the legal details of not only federal firearms law but also their individual state laws. Now then imagine those thousands of gun counter managers responsible for making sure every transaction is exactly legal, and tell them that they may be called upon any afternoon to sort out the details of a sale to a citizen from a "restrictive" state a thousand miles away -- including 9 states they don't even have stores in! Get it wrong and they've broken the law and there could be serious legal ramifications for the employee, the store, and even the chain.
When it's a small shop with a few trusted employees and a manager or owner who will take the time to sit down and make sure that the laws of both states are fully complied with -- yeah, a good shop will make that sale. But a chain store with tens of thousands of employees of who-knows-what level of competence? Well, I applaud any who are brave enough to do it, but it is a legal minefield that would make me quite nervous.
Dick's is most definitely anti. ...
They also arbitrarily define what's "sporting" and only sell those guns. I have never seen them sell anything in .223, .308, 7.62x39/54, etc. as they are "military calibers" not even "politically correct" bolt action rifles in those calibers. They also won't sell handguns.
I take extreme offense to their policy on no "military" or "non-sporting" weapons
First of all, you're going to have to do better than "I have never seen" to convince me that they don't sell .308 Win. bolt action rifles. Or .223s. There are two of the most popular hunting calibers in the country. Might be beside the point, but I think you're overstating the case with that one. By that argument, they wouldn't sell .30-'06, 7mm Mauser, .45-70, or a great many other things, either.
But to the bigger discussion: Is this corporate policy or local store policy or an attempt to take the easy way out in conforming to local laws in a particular state, or truly an "anti-non-sporting firearms" policy?
They are a "sports" store that has a hunting and fishing department. They don't seem to cater to sports like IDPA/USPSA or SASS. But I didn't see any curling equipment last time I was in one either.
The only reason I offer these counter positions is that I kind of like going in "sports" stores and seeing shooting gear. I think the decision to include firearms at all -- and go through the legal and social ramifications of holding their FFL -- is a LOT more meaningful than their "bowing" to the pressure not to carry Kalashnikovs which, as much as I love them, really aren't a first-choice hunting gun.
If they aren't catering to the 3-gun or militaria collecting crowd, it seems that's because those aren't "sports" they exist to serve. They sell hunting guns because hunting is a sport they serve. You seem to be reading a strong value judgment into that where I don't see that one exists.
There are organizations that are "ANTI!" There are organizations that HURT us. Dicks sells GUNS for pete's sake. They might not sell guns I really want very often, but I can't consider them an "ANTI" organization until I see some kind of effort to substantively HURT us.
I don't disagree with your decision not to buy anything from them, by the way. Except for some shotgun shells (great prices, usually) and a deer stand on sale once, I've never bought anything either. But it's because they don't carry much that interests me, not because I think they're AGAINST us.
Make sense?