Wow, I struck a few nerves. Ssome people are really sensitive about their pet gunmaker.
I never said Ruger wasn't doing well, and I never said that other manufacturers don't blunder in the marketing research department. What I said is that Ruger, out of their extensive line-up, has only a few guns that consistently sell well. I also said that Ruger really doesn't make anything that someone else doesn't do better (for a similar price). Ruger makes OK guns, but they're all pretty ho-hum. Nothing really innovative, decent overall quality, average pricing. Ruger strives for, and consistently achieves, mediocrity.
Let's look:
Single action revolvers, Blackhawk and Vaquero are decent. Compared to a Colt or Uberti? Suck. And yes, Uberti has a heavy framed .44 mag now.
Double action revolvers are OK. Compared to S&W? Suck
P-series autos are alright guns. Compared to any number of other similarly priced combat autos? Suck
10/22 is a good gun. Compared to a Marlin 60? Sucks.
Mk I/II/III are pretty good. Compared to a Buckmark or Woodsman? Suck
Mini-14 is decent. Compared to AR's? Sucks
PC carbines? They were alright. Compared to Marlin camp carbines? Suck.
Red label and Gold label are nice. Compared to a Beretta? Suck
SR9? Well, basically, it just sucks. I'm not even going to bother mentioning the other polymer auto's that outclass it easily for similar money.
SR1911, decently executed. Compared to Colt and many others? Suck
LCP? What can we say, they finally got something right, but had to steal someone elses design and screw it up a few times first. Same for the LC9.
M77 is OK. Compared to a Remington 700? Suck
96/44 is functional (ugly as sin). Compared to a Marlin 1894? Sucks
96/22? See above, and reference Marlin 39. For .22 WMR comparison, see Henry.
No.1? Finally, we have a Ruger product that stands out above all others. Wait, that's because there really are no others........
Similar story for the Single Six and Deerfield. They're good, but they also have no competition.
Ruger doesn't have a pump or auto shotgun, but if they did, rest assured, it would be sub-par compared to a Remington, Benelli or Beretta.
I currently own 8 Rugers (Mini-14, M77 6mm, M77 Mk II Varmint .220, Super Redhawk .454, SP101 .32 mag, Single Six .32 Mag, Security Six .357, 10/22) I have had many, many others, and have shot just about everything they've ever made, so my opinion is solidly based on personal experience. As I said, they're all decent guns, but they all are outclassed by other guns that are fairly close in price, save for the SRH and Single-six, because they have no direct competition (other than the Taurus Raging Bull .454, and yes, the SRH is better). If S&W had a .454 between the N and X frames, the SRH would be traded in a heartbeat.
Of course, none of this changes the fact that I still feel (and am not alone in this assessment), that a .357 bolt gun, especially with a 5 round pain in the rear rotary magazine, is basically worthless. I'd bet money that sales will indicate that the majority of shooters feel the same, and that this thing will have a production run of 5 years or less.