they are cutting costs to maximize profit. They essentially said "we used to put $100 into a scope we sell for $200. Now that we're an established brand, If we reduce the quality of our components and decrease our QC, we can put $70 into a scope we can still sell for $200, and most people won't be able to tell the difference! Bob, get me the Learjet catalogue!"
That may very well be the case.
I havent done enough research to see if its just certain models or all of them. Or even if they are working to fix the problems. But i have seen enough issues to cause me to pull back and rethink buying another one. As far as i can tell it started around or a little before Covid.
Some of their higher end scopes had glass from Japan of my resources are correct. Much better than the Chinese lenses. I have come to understand that Japan makes some decent lenses. Not as good as whats being made by companies like Zeiss in that part of the world but a good second best. Maybe that has changed too.
Speaking of China, it is a crazy backwards communist country that does things with profit in mind. Nothing else. Even though some companies there are more in tune to customers and heed advice it is rare. All too often many brands come from the same places with varying degrees of quality.
Its funny how they refuse to adopt the same way of thinking as the other countries who produce higher quality products to be more competitive on the global market. Instead it's make it look pretty as quick and as cheap as possible without reguard for quality.
They are also quick to copy things with little to no reguard for Patents. They are good at making cheap clones of much lesser quality. Even going as far as using the brand name of the very thing they copied like Leuopold.
Too be honest they look at sales as a measurement for how they are doing and the consumers are ignorant enough to play along. It all adds up to a false sense of meeting demand from their perspective. I like to refer to Chinese products as the disposable choice.
Crazy fact. There was a set of cheap digital brand scales that used to be on Amazon and Ebay. They had some decent electronics in them and they worked very well. I forget the name though i have one of them on my bench. Anyway the scale became popular and part of the reason i boughg it. Not long after the price started skyrocketing. In jless than a year they were not even the same product.
A guy on youtube pulled one of the old ones apart and the new ones with the same name and model. Totally different electronics. The Chinese figured out that there was a profit to be made and ran with the brand until people figured oug it wasnt the same. It is what they do all the time.
Several chinese brands are the same way. Start out decent for what they are and as soon as the brand gets popular the quality changes.
All of this leads me to beleive they see us as trenders that buy brands and then get tired of it and move on. So they look to maximize profit by creating their own chinese brands and then cut quality and ride the wave. Over and over again.
What can I say. People are suckers for cheap/cheaper products.
