FritoLay (PepsiCo) and other very marketing-driven CPG (consumer packaged goods) manufacturers are VERY sensitive to corporate pressure from consumers. VERY sensitive. Seriously sensitive. They live off of positive marketing messages, and run from controversy like cockroaches from a light.
I was a managing director on the Pepsi and Frito-Lay accounts at their advertising agency. I can assure you that both Pepsi and Frito-Lay will make changes if enough people raise hell.
In both of those categories, market share is measured in points. Pepsi is constantly number two behind Coca-Cola. Frito-Lay has no peer. There are other players in the category, but no serious competition.
Frito-Lay's biggest concern is shrinking sales because their products are basically unhealthy--and the Nutrition Nazis have been targeting them for the past few years.
So, Frito is already losing business--steadily--every year.
If they fear losing between two and four million more households (NRA's membership), they will have a major collective bowel movement--as will Pepsi.
Let 'em know how you feel, and then BACK IT UP. One thing I saw time and time again in the adertising/marketing world was "hollow threats" from consumer groups and activists.
But when they followed through, it damn sure got our attention.
And by the way, I do not have an ounce of sympathy for the little pissant who won the award and is on the Doritos bag.
Jeff