JustinJ
Member
market value
n.
The amount that a seller may expect to obtain for merchandise, services, or securities in the open market.
If some guy buys a used gen 3 Glock 22 for $500 from a single vendor at a show because he is unaware that they are available for $300 to $400 elsewhere he is not truly purchasing on an open market. Yes, that is ultimately his bad for failing to do his research but he is still being taken advantage of.
Regardless, my original point is that such customers as described above are relatively uncommon. Relying on such people to do business is an extremely poor business model, regardless of ethical concerns, that is very unlikely to succeed.