Starbucks is in the business to sell coffee, and to sell a multitude of craft style drinks in a comfortable environment to those who find favor with their products. I don't think in this environment their expectation was to be catapulted into the spotlight regarding gun rights, but alas, it happened. They're doing damage control at this point, and trying to maintain a position that will appease and quell as many people as they can. As the old adage shows, you cannot please all of the people all of the time. Case in point is this issue that Starbucks is now trying to ease into their business de jour. I'm fairly sure this pains them to present this to the masses, but alas, something had to give and they drew the necessary line. Why? Because it's their business and they make the rules.
I am, and have been, a Starbucks fan for well over fifteen years now. I will continue to get my coffee from them, and carry concealed like I've done for the better part of twenty years while I get my Americano. They are literally on every corner in downtown Seattle, and the surrounding suburbs have multiple Starbucks in each community. They do alot for Seattle, and are conscious of social issues and give back to the community. Their conscience in this issue was brought out and presented in the limelight, and they rolled with it the best they could. They employ thousands, and are known for taking care of their employees and utilizing fair labor standards. There's a reason they're a global icon, and they are here to stay.
In my mind, this wasn't a coffee bashing thread, or anything akin to it. It's just time to realize that they were tired of being in the middle of a tug of war between two teams who have tremendous pull one way or the other. You can't please all of the people all of the time, and Starbucks gets and understands this and they took a stand today. Like it or not, they're here to stay and so is their stance -- at least for now.