In my family I would be the odd ball if I didn't have one or two on me, so I can't really help much. On Thanksgiving day, my wife and I showed up at one of our Son's houses to make an appearance. He had family from his wife's side there, one of which was a DEA agent. So when all the women were cooking and doing what they do, they all started comparing there carry guns. Oh, look at this new XDM I just got, that's really nice. Oh, look at my new purse gun, it's pink too, and so on. And even though the DEA family member is conservative, the look on his face was priceless. He just smiled and said, I guess the bad guy would be making a huge mistake if he picked this house, and then he lifted his shirt to show his side arm. I think we counted 11 or 12 side arms between all of us, and everyone wasn't there yet.
However, in my church, I usually carry mine in the inside coat pocket. I haven't ever had anyone tell me they knew I was packing, and they do the hug thing too, so... But then again, I'm in a very conservative church, so packing isn't really at all unusual, discouraged, nor frowned upon.
GS