NOTE: The following is what was told to me by a pretty reliable source....
J & G used to be located in Tempe. They were a MUCH smaller operation then. Supposedly, the owner's son got into some deep do-do legally. I think it had to do with firearms violations. So the son plea bargained and the ownership agreed to work with the ATF.
Now here is where it may sound a little far fetched, but once again, this is coming from a source that isn't known for BS or an agenda...
J&G then relocated to Prescott for some reason or another. As part of the plea bargain, they try to get as much info about their customers as possible, and give all that info to the ATF. They even leave their computers on and accessible at night, for the ATF to easily access their database.
Now this is what I can say from experience:
They have asked me for my Drivers License EVERY time I have purchased ANYTHING from them. They make a photocopy of your drivers license. On subsequent transactions, they ask for your ID or for your name. If you pop up on their computer screen, they won't ask you for your ID to copy again. They even asked me for my ID when I bought a chronograph . Even after you are ready to pay for your item, for some reason you end up waiting at least 15-20 minutes for them to cash you out.
The funny thing is, if you buy ammo from them at a gunshow they are at, they don't ask you for anything but your money. And ammo is all they usually bring to a gunshow, except for a few (and I mean a few) optics.
A former employee that now works for another gunshop in Prescott told VicLouis and me that as far as he knows, they card you so they can sell your name and info to various (probably sporting) marketers.
Draw your own conclusions. I don't know what to think, but I don't like it....