That may be because wholesale cost on the guns is about the same.
LOL! Which is the same wholesale cost as the Kel-Tec P-11, isn't it? You've got to give it for Kel-Tec CNC, Inc. They're egalitarian if nothing else!
As for dealers selling the same "budget market" firearm at a show for 10% to 30% more than other dealers at the same show. If they are actually moving product, it's because they have found a niche selling the product in question to buyers who don't like to pay too little for their firearms.
That's right. Some people don't like to pay too little and sometimes don't mind paying too much. And the really strange thing is that these buyers are not always affluent. They just don't want to buy a "cheap" firearm.
This is true of a lot of markets, not just firearms. I can give you an example from a "used" market. I deal in rare and old and unusual books. I can tell you that it's a lot easier to move books priced above $500 (or better yet, $1,000) than it is to sell $20 books. The "nether region" is ~$150. Too close to 150 and it could go either way. If I get a lot of people calling in on a book priced at $150 and they are trying to haggle me down to below $100, I usually mark the book up to $200 and it sells straight through right away. The calls and the haggling tell me that I have the book priced to low and resellers are trying to pick it up and flip it for a quick 100% markup. The buyers at $200 are almost always "premium buyers" who prefer paying a premium because they think that if they pay a bargain price that they are getting less value. I swear I think I could put two gently used and nearly identical but difficult to find art books on a table, with one priced at twice the amount of the other, and there are some people who would ONLY want the more expensive book.
Of course, with the P-32 and P-3ATs we're talking about pure commodities with no collector value. Still, this product probably appeals to a lot of folks who own a lot of very expensive firearms and just aren't used to buying guns that cost less than $300.
And then, it could be that the dealer who has the P-32's market sky high could be a haggler friendly, and could use the P-32 to sweeten the pot on more expensive firearms (buy this one for $1000 and I'll throw a P-32 below cost!). Or, you know, something like, "P-32s for $289.99 and a free pocket holster!" Deals, deals, deals.
The bottom line is that *things*, including guns, have no inherent value what-so-ever! Whenever people ask me what a book or gun is "worth", I always tell them it's worth exactly what someone is willing to pay them for it, and not a penny more. That is, of course, unless they are paying for a letter of appraisal.
I'm jacked up on nescafe. Again.