Silicosys4, it is never about the country. It is about the company, the specifications, and the testing. LOW (light optical works) in Japan makes scopes for at least 10 companies I can think of offhand. They are not at all the same quality. You can get good stuff from China and certainly the Philippines. It tends to comes down to the tolerances that the glass was ground to and the type of suspension system used.
This is one of those "good forums". The people here don't push agendas and try to helpful. They aren't dealers hiding behind monikers pushing products. Treat them with respect and you will be richly rewarded.
The direct to consumer scopes can offer great value but you have no way to see them in a store. So it comes down to word of mouth. Tract makes a well regarded mid/upper level scope. SWFA scopes are cheaper, but rugged and reliable. The SWFA 2.5-10 X 32 ultralight gets rave reviews (good luck finding them in stock).
So you can get something good in the $400 range. You can get something darn good in the $800 range. Now if you want something good in a 1-8 X whatever range you are getting into the $1,000+ and well over range.
Vortex will fix your scope no matter how many times it breaks. They have a great warranty. Many people have used it a lot
Not a problem if you have to head home from the local range early. Deal breaker for me if the scope fails in the middle of an Alaska/Africa hunt.