Detritus,
I've never been to his store. From what you say, I won't bother driving down there to find out (not that I've have time to do so in the forseeable future). Its rare that a gun store can beat a gun show for price, but its happened for me with my Mini-14 many years ago at Carter's and again at Carter's for my wife's Beretta Neos last year -- saw the ads, couldn't get better prices at the shows so I went to the store afterwards.
I've been down on Carter's for quite some time as a while back he supported a State Bill to effectively ban gun show sales -- it failed. Price will beat politics eventually.
I figure $15-$25 shipping plus $10-25 transfer fee so <$50 over prices I see in Shotgun News is doing pretty good at a gun show (or store), often I end up buying at the Shotgun News quantity one price. I'm willing to pay a bit more to be able to look at what I'm getting before bringing it home -- cockeyed Romanian AKs form Centuary Arms are a poster boy -- had to look at four to find one good one!
Also interesting to see Collector's Firearms mentioned in this thread, they do advertise on local cable TV which can't help with overhead, but then they have mostly guns that are sold for other than utilitarian reasons. Years ago I did buy a Beretta Jetfire .25ACP, S&W 3" model 13, and a Winchister pistol grip pump shotgun from them and never recall feeling I'd been "gouged" after seeing what gunshow prices were. Although I did wish I'd not got the Winchester pump and bought a Mossberg instead (I'm not much of a shotgunner and would have been every bit as happy with the significantly cheaper Mossberg).
--wally.
"The purpose of a free market is not to insure anyone a job or a profit, but to insure that goods and services are widely available at the most efficient price."