I talked about it in the tommygun thread but I missed it here, glad it was brought up.
Again we have a normal looking person but with a fairly tricked out gun, sidesaddle, optic and heat shield. To you and I those are useful and normal mods but to the non-gunny audience, that gun is either "scary assault rifle that no one should own" (yeah, yeah, I know), OR, and perhaps worse, too expensive and complex looking; bringing up a "Geez, if that's what it takes to realistically defend myself, I could never afford to buy or learn to handle such an impressive weapon" feeling.
We see threads on here all the time of new shooters asking about which spendy gun of the week to buy, or clerks steering them to the top of the line rather than to the perfectly adequate. What resonates with us as gunnys is nowhere near what the average casual or non-shooter, much less anti-, finds "normal".
The gun
in the poster can interfere with the message
of the poster to the extent of obscuring or obliterating it.
I think I'd go, just like in the "tommygun" poster, with a stock, blue and wood, 18" bbl. w/ bead (heck, maybe longer), no mag extension or add-ons, mid-price point generic shotgun.
The kind of shotgun grandpa or dad might have kept around the house and that thus has an implicit paternal approval for a cautious young lady out on her own or young mother concerned about safety. The kind of thing to make them think, "Dad had one I remember, and nothing bad happened to me. It must be ok."
As far as tactical purity, lets get the shotgun in their hand before we hit them with the duck walk and Mozambique drills. The poster isn't a training course, its a question starter and mind opener.
Training can follow. To the uninitiated, I'm not sure that a minimalist view of a head staring down the barrel ensconced behind the mattress with a cell phone and hearing protection (tactical correctness) raises the right, basic,
on point "What am I
equipped to do if I heard an intruder in my house?" question.
If a lady knows enough to put on an optic and take cover, she doesn't need that poster anymore. Lets get the message in the door, THEN turn them into tactical-betties.