Looks interesting. Really people: its a pistol. Whatever they make that's going to be true. It's not as if you're going to pull it out and tiny Ninja's climb out the barrel and start fixing you breakfast. If you ever plan on being impressed by something, you have to look at the subtle details
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1. The locking system and and of itself doesn't interest me. Traditional Browning-style functions fine. What intrigues me is what this new system allows: a lower bore axis than any previous design. Assuming that holds to be true and the reliability is there, then I"m all for that.
2. The ambi-mag release. I absolutely LOVE this feature. I'm right handed - but I have small hands. I don't want to give up the standard right handed release on the left side, but I've found that for many guns I can manipulate a mag release on the right side of the gun (the "left handed" release) easier by reaching back and hitting it with the middle finger of the right hand.
3. Long barrel. Hopefully this is not just a special variant, but I like the longer barrel. For whatever reason it seems like its like pulling teeth these days to get manufacturers to make production runs of their guns with a 5" or longer barrel. For competition purpose I want no less, and truthfully except for tiny concealed carry subcompacts I always prefer a gun with about a 5" barrel.
4. Aluminum frame option. USPSA production division is mostly dominated by striker-fired guns just due to the rule setup. Thing is, outside of a couple aftermarket Glock frames (which aren't legal there), there are no non-polymer options for a striker fired double-stack 9mm. Having the aluminum frame will make the gun heavier, and hence tame recoil even more. I'd have preferred even having a steel frame option, but aluminum will do.
They also don't goof up the gun by adding any stupid loaded chamber indicators, thumb safeties or grip safeties.
Overall, it looks like from the commercial they're heavily targeting the IPSC competition market (obviously in the ad they're showing a guy shooting a mock IPSC course), which I like. As a matter of fact the ONLY thing I saw during the whole thing that I didn't like was the 3-dot sights. If it takes off though I'm sure there will be after-market options, and for the time being I can always take a sharpie to them
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My only worry would be them getting too optimistic about pricing. Sure the gun looks great, but if you come to the market thinking too highly of it and try to charge too much it'll flop. Price these suckers at $500 or so though and I think they'll take off.