I find it interesting, where they are building these stores.
I read an article in the Wall Street Journal years ago, I am pretty sure it was about Cabellas. It discussed the fact that (at that time, I guess) they built their stores in out of the way locations. Places where they would be the big draw. As a result of their building a store there the local economy would boom: hotels and restraunts would spring up around the Cabellas. They talked about people actually going on a vacation just to visit the store. People driving hundreds of miles to go to one etc.
I have been to the Cabellas in Wheeling WV quite a few times. That is sort of how that location went. Wheeling is a dying or dead steel town. They built that store on I-70 just out of town. It has it's own freeway off ramp. Every time I have been there it has been crowded to packed. License plates from all over the place. Other businesses are starting to be built on the same off-ramp.................
I found the idea of building these stores in out of the way places interesting and thought it was a good idea. I think they are making a mistake in building a lot of these stores and putting them in large metro areas. There will no longer be any novelty in them.
But, they probably know more about business than I do.