ranger335v
Member
- Joined
- Dec 3, 2006
- Messages
- 3,797
Bushnell bought B&L, including rights to use the name. BUT, B&L also has a wide range of high grade medical optics, meaning lucrative. A signficant number of medical PC weinies objected to seeing the B&L name on rifle scopes sold by mass markerters so they threatened to change vendors, like going to Zeiss. Bushnell folded under the pressure and changed the scope labels. Guess any good business man would have.
I sort of smile when folks condem Bushnell across the board because they market both high grade and inexpensive scopes so the once a year hunter can afford a scope for his '94. But they ignore that even exhaulted Leupold has about five price lines of scopes, the lower of which is prominant at Wally World for not much.
Fact is, I appreciate both Leupold and Bushness for producing broad price point scope lines so more shooters can have a chance to purchase what they need without over paying too much. Maybe my snob muscle just never developed like it should?
I sort of smile when folks condem Bushnell across the board because they market both high grade and inexpensive scopes so the once a year hunter can afford a scope for his '94. But they ignore that even exhaulted Leupold has about five price lines of scopes, the lower of which is prominant at Wally World for not much.
Fact is, I appreciate both Leupold and Bushness for producing broad price point scope lines so more shooters can have a chance to purchase what they need without over paying too much. Maybe my snob muscle just never developed like it should?