That's debatable and an entirely different subject. I've met and/or spoken to a number of them and don't find that to be the case at all. It seems to me that the audience needs something from the writer that they cannot give. They obviously expect the writer to do all their thinking and decision making for them and I don't understand that. That's why I suggest judging based on merit, not marketing or 3rd party opinions. Who gives a rat's ass what the marketers say? Just because they do what marketers do does not necessarily mean what they plug is useless. Buy the gun, not the story.
Discussing the merits is fine and highly encouraged. Sometimes we have to figure out what something is good for. Sometimes it's good for something it's not marketed for, like the .327 that is a whole lot better hunting round than it is a self defense cartridge.
Arbitrarily dismissing every single cotton picking new offering just because it's new is counter-productive.
I agree with a lot of that.
Re: gun writers: I haven't spent much time talking with gun writers. I can, however, read. And I understand a little about business. I can use those reading skills to determine that 95+% of articles about a new gun (or variant or cartridge) will be positive. I can make a reasonable guess that this is because most gun writers are, directly or indirectly, reliant upon advertising buys by gun makers. This is
typical in the word of specialty media. Most reviews of wines by wine journalists will be positive, because a lot of the associated advertising is from wineries. Most reviews of drums and cymbals by drum writers will be positive... etc., etc.
Few makers are interested in a review that says, "This is a fungible consumer good. It is neither better nor worse than most products available in its category. It's fine. If you already have something in this category, you probably won't get anything new out of it, but it wouldn't be a complete waste of money." Yet that would be an accurate review of a great many guns (or other products, for that matter). That's OK. Some people like to read glowing reviews of every new polymer framed service-caliber pistol or every new variation on an AR or whatever.
But it's also OK to call BS on it. Because sometimes it
is BS. And calling it out can be fun.
Agreed about the merits actually standing on their own. I would say that's harder to do when large numbers of users don't have any "merits" in mind beyond liking it, or "functioning flawlessly" for X rounds, or whatever. But in a free society, just liking something is reason enough!
FWIW, a single six in .327 is on my list of to-get guns. I like .32-cal revolvers. I wish the .327 had been (or maybe still will be) a raging success so that companies will crank out lots of .32's. I like 10mm, I like .41 magnum, I like a lot of "oddball" stuff.