If S&W came out with a Bodyguard 380 acp minus the integral laser, they would probably take a nice market share away from keltec P3AT and ruger LCP. The price of the bodyguard less laser would probably bring the price down to a price point in line w/ P3AT and LCP. I know I would buy one if it was cheaper and didn't have that stupid laser, especially since the S&W comes w/ nice set of 3-dot sights. Anybody from S&W marketing listening??