CoalTrain49
Member
IMHO: Yeti is a niche brand that was initially targeted to outdoorsmen who needed to have a cooler for extreme situations: 4-5-6 day hunting or fishing expeditions where restocking the ice isn’t possible, and a cooler full of water ruins harvested meat, fish, regular food etc. For those purposes, a Yeti or other similar brand makes perfect sense, even with the large purchase cost involved.
Well, the brand was embraced and exalted by the urban weekend status warriors, who revel in the oohs and ahhs the yeti ice chest gets when they toss in a 12 pack of craft beer and roll to the suburban camp or beach spots in a Range Rover towing an airstream. I have yet to meet one of these Glampers who have such an extreme need to retain ice for cooling a caribou waiting for the float plane or a hundred pounds of halibut two days out from Seattle. Yetis good for working men? Yes. The vast majority of buyers? No.
I believe I read that yeti is owned by a conglomerate that sells cosmetics, among other things. They have a base, and they are caving into the cyber bullying the left does do well. NRA is responding to the media trumpeting another company severing ties with some shaming of their own.
Stay safe!
That cracked me up.
We have a lot of those here as there are many boaters but very few fishermen. Lots of Rovers and high end pleasure boats that don't stay out more than a day. A Yeti would be a must have for that crowd. You can't have a 40K boat with a cooler from Walmart. Bad form.
Actually, I think Yeti has a plan here. They'll probably carry on this *we've been wronged* by the NRA as long as they can. They're getting a lot of free advertising from it and nailing down the niche market that they probably always wanted anyway. People with a lot of money have a way of spending it to impress other people. What better way to do that than a $400 ice chest. Might turn out to be a marketing stroke of genius.
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