10. Call any cartridge that carries another manufacturer’s name “auto” instead of the actual name. Case in point: “.357 Auto” vs. “.357 Sig”.
9. Don’t release all of the features at first. Let people buy your product, and then release Gen 2 so people will buy that as well.
8. Remember that what’s proven to work sells better than a new idea. Innovation is only required to avoid patent infringement.
7. The package can be considered a feature. Not the extras that come in the package, but the box itself. Even if you have a cardboard box instead of a plastic case, it can be advertised as a cat toy.
6. The more fun your product name is to say, the more likely someone will talk about it, providing you with free advertizing. Case in point: “Shield” vs. “709”.
5. Don’t release a production model that can’t be improved, or your custom shop will go out of business.
4. Be sure to release some lemons, otherwise nobody will hear about your quality customer service.
3. Should your product be labeled abhorrent by the media, change one thing and rename it. Problem solved.
2. Lawsuits cost money. Put warning labels everywhere, even if they’re redundant on the same page.
And #1...
1. Paint it black, add a rail, and add “tactical” to the name.
This is somewhat tongue-in-cheek, a couple "they've got me with that", and a couple rants that I tried to make look humorous. Just a satirical view of the gun manufacturers from the perspective of a gun owner.
9. Don’t release all of the features at first. Let people buy your product, and then release Gen 2 so people will buy that as well.
8. Remember that what’s proven to work sells better than a new idea. Innovation is only required to avoid patent infringement.
7. The package can be considered a feature. Not the extras that come in the package, but the box itself. Even if you have a cardboard box instead of a plastic case, it can be advertised as a cat toy.
6. The more fun your product name is to say, the more likely someone will talk about it, providing you with free advertizing. Case in point: “Shield” vs. “709”.
5. Don’t release a production model that can’t be improved, or your custom shop will go out of business.
4. Be sure to release some lemons, otherwise nobody will hear about your quality customer service.
3. Should your product be labeled abhorrent by the media, change one thing and rename it. Problem solved.
2. Lawsuits cost money. Put warning labels everywhere, even if they’re redundant on the same page.
And #1...
1. Paint it black, add a rail, and add “tactical” to the name.
This is somewhat tongue-in-cheek, a couple "they've got me with that", and a couple rants that I tried to make look humorous. Just a satirical view of the gun manufacturers from the perspective of a gun owner.
). I think S&W, Glock, and Sig would disagree with no. 6, though I can't ever remember which alphabet soup name goes with what caliber, feature set, or capacity.
