WARNING on SWFA

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Wildalaska

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Dec 24, 2002
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In speaking to the Leupold marketing people today about their new MAP pricing, it was mentioned that a web retailer named SWFA sells Leupold scopes at very low prices.

The Leopold people told me that SWFA is not an authorized Leupold retailer, that they do not buy from Leupold or authorized Leupold distributors and that for all Leupold knows, they are not even selling"new" Leupold scopes...

For what its worth...
 
MAP pricing?

Is that something like Aimpoint did that required ALL authorized retailers to charge a minimum price for their products to drive up the market price of their product and to prevent some dealers from charging a better price than their competitors?

If so..that's just real peachy.

I've dealt with SWFA. Good folks. Did you get a chance to call SWFA and ask them what the deal is?

Good SHooting
RED
 
I've bought several Leupolds from SWFA and the scopes were in the original sealed packaging with warranty card etc. No problems with SWFA.

I hope that Leupold is not fixing to start price fixing.
 
Leupold Scopes

Try brunoshooters.com for Leupold and other name brand scopes. I am not part of their staff, but have ordered from them. They beat SWFA and most anyone else on Leupold prices. I have had no problem with them. Located in Arizona.
 
Guys I just know what I have been told, Leupold is in fact going to a MAP or minimum resale system.

I have mixed feelings about it. We generally have sold scopes at around MAP anyway, and of course, here in Alaska, everybody else is about the same. Cabelas is sometimes a feww bucks cheaper, but whenyou take into account shipping, it usually behooves the educated consumer to buy from a gun shop that usually will mount the scope for free too (like we do).

On the other hand I hate being told what do do...

Then again, I equally hate internet retailers that are nothing more than "boiler rooms" who stock nothing, misrep goods and undercut the dealer who buys new stock, keeps it there, services it etc.

I've bought several Leupolds from SWFA and the scopes were in the original sealed packaging with warranty card etc
Click to expand...

Shrink wrappers are easy to get....
 
I have been to the SWFA shop. All the folks there were very helpful, all scopes with the exception of some trade-ins or samples are NIB wrapped in plastic, original box with warranty cards. If they aren't getting them from Leupold I don't know where else they could come from and still make a profit. Sounds a bit more like a Leupold problem rather than a SWFA problem.
 
I have purchased at least a half dozen Leupold scopes from SWFA along with a few other brands. I have spoken with SWFA on the phone any number of times. Chris from SWFA has been an active participant on Shooters.com for years and I seem to remember him being on TFL but I could be mistaken. In fact, I was going to order an Aimpoint ML2 from them tonight but ended up going with my local dealer because the price was close and I like to support my local guys. My dealing with SWFA has always been great. They know what they are talking about and are very easy to deal with.
 
"
Then again, I equally hate internet retailers that are nothing more than "boiler rooms" who stock nothing, misrep goods and undercut the dealer who buys new stock, keeps it there, services it etc.
Click to expand...

From their website:

"We stock everything that we advertise and have a 99.5% fill rate on all orders placed. If you are looking for something that we do not advertise, we can get it for you. "

The few orders I've placed with them have always been shipped from and tracked via UPS from their Texas address and one problem item I returned was shipped back to their address.

SWFA has been around for a lot of years and has an excellant reputation.
 
Just look for the "call for price" ads. MAP means they can't advertise for less, doesn't mean they can't sell for less. Many do.
 
First I want to thank the many loyal customers that brought this almost comical thread to our attention.;)

I don't know WildAlaska but I assume he sells Leupold scopes. I also assume that he can not compete with our retail pricing and has decided to slander us publicly with false accusations. Be very careful Mr. WildAlaska, you are treading on thin ice.:D

Of course we sell brand new Leupold scopes and buy from authorized distributors. What is an unauthorized distributor? Where would they get Leupold scopes?:banghead:

Leupold has always frowned :mad: on discounters and they do everything they can to keep the prices on their scopes where they want them. Price fixing has been illegal for a long time and they are well aware that what they attempt to do could get them in a law suit.

This is where you got way out of line wildalaska::cuss:

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Then again, I equally hate internet retailers that are nothing more than "boiler rooms" who stock nothing, misrep goods and undercut the dealer who buys new stock, keeps it there, services it etc.

quote:
--------------------------------------------------------------------------------
I've bought several Leupolds from SWFA and the scopes were in the original sealed packaging with warranty card etc
--------------------------------------------------------------------------------

Shrink wrappers are easy to get....
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Have you ever been to our place of business? We stock over 1,000 different scopes and many of them we stock several thousands of. We have unrivaled customer service and have never misrepresented anything.

:confused: Are you ignorant enough to think that we can find an endless supply of every Leupold made (used with no marks at all), then find a supply of perfect boxes, warranty cards, instructions, cloths, etc. Then get a shrink wrapper like you mention and pass them as new.

Everything is new and ships the same day as ordered. Your comments and suggestions are ridiculous. Judging from the numerous e-mails we have received and the many supporters that posted directly in your thread I don't think you have fooled anyone, if anything you just sent more happy customers our way that have not heard of us until your thread.

So have a nice day. Cheer up and find a better way to get some business.:D

Yours Truly,
Chris Farris
SWFA, Inc.
www.RifleScopes.com
 
Hi Chris, you just better take it up with Leupold then.

I just know what they tell me. Get your facts straight before you start throwing legal threats around.

And rather then get mad at the messenger, why dont you write to them and tell them this:

"Leupold has always frowned on discounters and they do everything they can to keep the prices on their scopes where they want them. Price fixing has been illegal for a long time and they are well aware that what they attempt to do could get them in a law suit."

Gonna sue them are you?

And further, by the way, I dont see any advertisement for Leupold scopes on my part in this thread, do you?
 
I prefer Bear Basin and Natchez for my Leupold scopes. Sounds like malicious bad mouthing to me on Leupold's part. Slanderous might be more accurate. If SWFA suffers as a result of being believed...then treble damages will apply against Leupold.
 
I recently purchased a scope from S.W.F.A. It was a Leupold Tactical 3-9x40mm Mil-Dot. The scope was in perfect condition. In addition, ordering was easy and it was shipped in a very timely manner. Being the dirty capitalist oppressor that I am, I will continue to spend my dollar with whomever offers the best prices and delivery. So far my dollar is on S.W.F.A.
 
"WARNING on SWFA "

One retailer "warning" us about one of his competitors!

This is outragious behavior and I feel the moderators and owners of this board shoould review the policies that allow someone like WildAlaska to isssue such slanderous remarks about some one who has earned and outstanding reputation in the shooting community.
 
This is outragious behavior and I feel the moderators and owners of this board shoould review the policies that allow someone like WildAlaska to isssue such slanderous remarks about some one who has earned and outstanding reputation in the shooting community.
Click to expand...

Tell me whats slanderous..did you even read my original post?

And whats ZOG stand for...hmmm???
 
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