Yep, Armalite, although for years I thought it was Assault Rifle. Assault Rifle just seemed to make sense, but at that time, I didn't know that ARs were made by anyone other than Colt.
It stands for "Armalite"; when Gene Stoner was Armalite's head designer, he had a whole series of "AR"s, including the AR-7, AR-10, AR-15, AR-17, AR-18, etc.
Early Colt AR-15s, their magazines, and their operators manuals were marked with ArmaLite’s name. Colt’s retained the AR-15 designation on commercial rifles. To this day Colt’s has a model designation with the letters AR, which stands for “ArmaLiteâ€.
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