When they ask you if it is for rifle or handgun, open the box and say "this one is for rifle, that one is for handgun, this one is for rifle ..."
Wally-World is by far the cheapest place for bulk .22 ammo. It aint as cheap as it was a year or so ago, but still very cheap compared to centerfire ammo. I think I gave $11 or $12 for 550 Federals last time. Not that long ago it was $8.99! But, like I said, it sure has not gone up like centerfire has.