This screams gun as loudly as any fanny pack....... Such belt carriers have been around at least 20 years though the materials have changed.
Now I personally don't think fanny packs scream gun to MOST folks and even many cops and bad folks either.
Everyone has to put down something......for a while a photographers vest was referred to as a Shoot Me First Vest because "everyone knows a photographers vest without cameras is just a concealed carry device"
I recently saw someone wearing some of the nice "Tactical Pants" by a popular seller of such and my first inclination was to wonder which pocket was being used for carry......does this mean pants "scream gun"
FOr a while during the hottest monts when out in shorts and tee shirt I used to carry in a small pouch folks assumed was for a pack of cigerettes or a small day planner. It had a slit pocket in the front, a small zippered pocket behind that and a zipper around the main portion of the pouch. I was able to carry cash, ID, credit cards and a small flat lock blade in those front to pockets and a mouse gun into the main pouch. It normally carried a Beretta M-21A a spare mag and a few loose rounds, though on occasion it carried a .38 Special double derringer with a reload or ( I am ashamed to admit) a Davis .380 ( carried with loaded mag and empty chamber) Closest I ever came to being "made" was when someone wanted a light and was sure I was a smoker because he was sure the little pouch held cigarettes and got rather hot about me not giving him a light. I started carrying a match book in the forward pouch as a result but never got asked for a light again. Wore it around all kinds of folks including police.
I think the biggest problem with all such pouches is that people "Barney Fife" them. That is through body language the telegraph that they have a weapon in the pouch. Constantly checking, hand hovering like Barney's over his holstered Model 10, that sort of thing.
I had a fanny pack in Blue nylon for a bit I carried a full sized service pistol in, usually a 1911A1 style. 45 ACP and two spare mags, a mini mag light, some first aid supplies and a Swiss Army Knife a pile of stuff. By having it not black or tacticool it drew less attention. I further made it less threatening by sewing n a red cross patch (I think it might have been an old BSA merit badge) and the UF Fight'n Gator patch Blue is also one of the school colors and folks assumed I was some sort of EMT or nurse with the University Health center or some such med professional.
For a bit I carried a huge yellow fanny pack belt pouch that was large enough for baby changing stuff......I had kids that needed such at the time and the front sections were stuffed with such and the back with a service pistol and that really drew zip from all those folks that are sure a fanny pack screams gun.
For a bit I carried a Coronado Leather fanny pack in Black. There were a few times I caught folks studying the pouch trying to decide. When this happened I would open the big non-gun compartment and pull out something like my pocket day timer or wallet briefly to study and then put back. They then seemed to loose interest in the fanny pack.
Just be careful however you plan to carry, be sure you do not loose the gun somewhere and be certain that however you carry the gun is in a safe condition and will stay that way until you want it to shoot with.
I would consider all the colors of the featured product somewhat tacticool as Black and Cayote Brown are colors frequently used for such. Also the buckles look like military gear. Of course military gear can be fashionable or even ignored by many folks. I had a friend that actually carried a BHP like "Serpaco" (a movie drug cop of the 1970's?) in a gas mask carrier for a couple of years and folks just thought the thing was being used as a book bag....and it was that, too.
-kBob