You may call them boring, but historically they are one of the best names in the business. All those wonderful levers (66, 73, 76, 86, 92, 94, 95) , the early Model 54s, Model 70s, Model 21s, Model 12s, and Model 42s. Wow, what a 'non boring' bunch of guns. The American west and early 20th century American hunting heritage is built on these fine firearms.
BTW, the Japanese recreations of Winchester levers marketed under the Browning and Winchester name are as well, or better built than the originals. Absolutely beautiful, and certainly not boring to anyone older that 21.
It is really a shame the company failed to thrive the last few decades. Some blame management, some unions. Doesn't matter. They are gone as we know them. The reviews on the new Model 70s built in South Carolina seem to be pretty good. At least one of the traditional fine Winchesters is still available, even if it is made by FN.