Because words mean things, and the right words can shape and mold perspectives. Calling an AR-15 an "assault rifle" is not only completely inaccurate (false reporting), but it defines the gun's primary purpose as being used to "assault". With two small words, they have completely changed the gun from the number one selling long gun in the market most commonly used for hunting and shooting competitions, to a tool used solely for killing people. Make no mistake, how a gun is labeled makes all the difference in public perception and to politicians.
Exactly. Words have power. If you can't tell the difference in how the non-gun-owning community perceives guns when they are labeled "assault rifles" versus "sporting rifles" or another more accurate, less-demonizing term, then I don't know what to tell ya.
The worst I heard so far this morning was some expert saying that the gunman had purchased "high-capacity ammunition." I don't know what that means, maybe he just mixed his words of high-powered ammunition, or high-capacity magazines, but it sure sounds scary!
I also like how buying ammo off the internet is suddenly demonized :banghead: and I can't stand how they make a few thousand rounds of ammo seem like some huge cache only a terrorist cell would ever have :banghead: never mind you could go through that in a weekend of recreational shooting.