A year ago at Wal-MartI could buy Remington STS Premier (or Sporting Clays / Nitros) 12-ga ammo for $4.47. Then it rose to $5.47. When I looked today it was $5.98. Winchester 12-ga AA trap loads were the same exact price.
Good thing I can assemble Fig-8 wads, Win 209 primers, 1-1/8-oz magnum shot, and Clays or Green Dot powder and have about $3.75 in each box!
Promo loads of crappy shotshells cost that much and cannot possibly compare. Heck, another few weeks and the cheap 100-count promos will probably run more than my "best component" reloads!