Again as I've said before. it's done all the time, even by US companies.
There is Hershey's Chocolate, then there is Hershey's Ice Cream, not related at all, even one little bit, and the way it is written, it even look the same.
Just one example, there are many more, yes they make chocolate flavor too.
How many folks thought they were getting a real Colt when buying a repro?
No, the bottom line is the counterfits that are marketed as orginal with the mfg's exact copy, box, instructions, CD's, DVD's, auto parts. There is where the bottom line is at.
Plus I'd venture to say for every knife sold there is a few thousand CD's & DVD's.
Now tell me who's getting hurt!