With Me, It Depends on the Gun...
I have recently started shooting some BPCR, They get cleaned religiously... 1st HOT Water, then Ballistol, not too heavy on the bore brush, good wipe down...
My small bore rifles that have high MV's like my 17 Rem, 220 Swift, they get mopped and Butches Bore Shine fairly often... like every 20-30 rounds,,, I go after them with a copper fouling agent like Butches about every trip out
My .308 Tight Neck, it gets a mopping with a bore snake fairly often, every 20 rounds or so... I pull the copper out of the bore every range trip too, then a fouling shot, light wipe down with Ballistol and back in the case with several decedent packs...
My Pistols,,, oh, heck, my carry gun, I will break them down, take a bit of Ballistol and dab it here and there, use compressed air to blow the dust bunnies out of them. after a Qualification, or a trip to the country after a box or two, I may run a Bore snake through them.. Heavy bore cleanings, not that often.
When I was shooting PPC and had a 500 Round a week practice routine, I used to pull the grips off of them every six months whether they needed it or not. I would drop it in an ultra sonic cleaner full of good old Hoppies #9 and run them for a few hours, pull them out and blow them out with compressed air. Once a year, at end of season, it would de-lead the bore with a bath of pure mercury to amalgamate all the lead off the forcing cones, cylinder face and bore... some people would FREAK at that today, but hey, it works! the lead would float the to top, and you just skimmed it off.. Looked like a new bore.. Today I'm a little more green, I use butches bore shine, a Lewis Lead Removal tool, and A LOT of elbow grease... Those old wad guns did seem to shoot tighter with a bit of lead in the tube..
I still get some older 30 Ball that is corrosive that I shoot in my old Lee Enfields and Garands, they get a cleaning right then, as I never know how long they may be back in the safe..
It all depends on the gun, and If it is going back into storage for a bit...
I too am not a fan of WD-40, it does an OK job, but it tends to be a dust collector, where good old Hoppes, is not...
Not a fan of Break Free.. it is fine on actions, and bolts, but I have had competition guns that I used Break Free as a bore cleaner, and the group size doubled,, and took 2-300 rounds to wear the stuff out of the bore, to where it would start grouping again... Proves it a great lube.. but a bit too slick and sticky for the bore...
If you are not familiar with Ballistol, I would look it up and give it a try, stinks, but it is a rust killer/controller from hell... Black Powder guys swear by it, and it makes a good storage oil and general lube.. Shines up real Purdy too... (purdy.. E-Tx lingo for Pretty)