No, sir it is not. Value buying is the nature of smart capitalism. For someone who's sole arbiter is "the bottom dollar" then such a person needs to shop at WalMart. All the time.
But many people recognize the value of the informed local merchant and a personal relationship. I have personally saved customers thousands of dollars pointing out the gun they want will not do what they think it will do, or repairing a gun for free that would otherwise have to be shipped back to the manufacturer at considerable expense. Shockingly not everyone is fully informed about firearms and is equipped to make a smart purchase that will satisfy his needs and his budget.
This is in addition to the good or special deals the merchant might slip to a good customer. My last one involved a LNIB Sig P238 for about $425 to a special customer.
People who don't recognize this end up paying more. "Billiger is tyer" as my grandfather used to say. Their "bottom dollar" approach is counterproductive both for them and for the local merchants who are, or should be, a source of reliable information.
But how many times are you going to overcharge me (relative to the online dealer) before you offer me that sweetheart deal?
And how much more, do you think, a customer should have to pay for your expertese and personal relationship? $30 more, $50, $100, $200? If I can buy the exact same gun from an online dealer for $150 less, including the tax you'd charge me vs. the shipping/xfer fee, and you spend an 1/2 hour of your time giving me your "expert" advice, is that advice worth the $300/hr I'm paying on it? My lawyer doesn't charge me that much per hour for advice. As for your Walmart reference (I love the implication that anyone who shops at walmart is scum... how wonderfully elitist), let me us a non-gun example, since our walmarts don't sell guns... golf balls. I love golf, more than I love guns. If I had to choose between never again golfing and never again shooting recreationally, you'd find me on the links, not the range. Anyway, if I need golfballs, and I usually do (remember, I said I love golf, not that I'm that good at it
), and the TaylorMade Burner TP's that I like are selling for $24/dozen for 12ct boxes, or $40 for 2 dozen in the 24ct box at Wally, and GolfUSA sells them for $30/dozen, guess where I'm going to go. I don't have an infinite amount of money, if I did I'd probably go to GolfUSA or GolfZilla (and I'd be playing TaylorMade Pentas or ProV1's
) If you don't like it, well I won't say what I think you should do with yourself. Now, if you want to send me a check for the difference, I'll show wherever you like.
Mike