I have to agree with George here. Buying a new gun from Bud's and then expecting your local shop to handle the transfer with a smile is downright rude and disrespectful.
That's complete BS. I work in a business where people buy the same product I sell online and pay me to install it. Sure I make more money when I sell it but I don't consider it rude and disrespectful. When someone calls me and says "I can get this same thing for this amount, can you match it...and I can't...I tell them "Go ahead and buy it. That price is better than I can do. I'll install it for you but if you have any problems with the product....it's up to them to take care of it and not me. If you buy it from me instead I will warranty it and stand behind it 100%". I am just as friendly with them as I would be with anyone else.
I have had people tell me "Hey, you're 10% more but I am still going to buy it from you because I like you and I know you will take care of me if I have problems". Sometimes that's hundreds of dollars. This is 2013. People use the internet. There's lots of competition. Part of the business is doing the transfers. That comes with the territory. If a customer has a good experience with a transfer they are more willing to give you other business.
Not to mention now you have them in your shop....that's the time to sell them some ammo, maybe some mags, a case, etc etc. Maybe they will see something else they like there. Do you understand this is how black Friday sales work? Companies lose lots of margin to get people in the door. Getting someone in your door is worth the money alone. That's half the battle. Sure you'll get the guy that never buys anything but for every one of them there's someone that does....or someone that recommends you to someone else because of how well you did your job.
Now personally, if the business had the exact product I wanted in stock I would buy it from them and not online as long as they had a fair price and good customer service. If they didn't, I don't want to pay some outrageous fee because they want to punish people that cut their profit margin on products they never carry or can even order to begin with...I'll just take my business elsewhere. If you want to talk the talk you gotta walk the walk. If you can't beat the price, you have to make buying it from you more valuable in other ways. I've been in sales a long time. This isn't a new concept.