Black River Falls is the Jackson County Seat and has a population of about 3500. It also has obne of the oldest and the best Harley Davidson dealers in the country.
http://www.moehardware.com/guns.php
https://almuth-harleydavidson.com/
I'm thinkin' you mean Bull Connor, not Bull Conner. Correct me iffin I'm wrong.
Bull Connor denied Civil Rights, Dick's is just exercising their rights. If you truly believe that exercising those rights entitled to us here in America is evil, then you are in agreement with the anti-gun crowd. Dick's allows you to exercise your right to not shop there, and that is what a lot of gun owners have decided to do. Bull Connor did not give options.
Integrity means having strong convictions and standing up for them. History has shown us that those convictions, while maybe seeming to be correct at the time, have shown us later to be evil. Custer had his convictions about Native Americans too and slaughtered old men, woman and children in defense of them. He was once considered a hero for dying for those convictions. Dick's stance is not directly affecting anyone but themselves and their stockholders profits. They are not directly hurting anyone since anything they sell, for the most part, is easily obtained somewhere else. Even those really scary tennis balls. I see no malice in their decision, altho I do not agree with it. I also respect their right to their business decision, even tho I do not agree with it, just as I hope they respect my right to shop somewhere else if I so please.To do otherwise for either of us would be what's really stupid and prejudice.